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Adomotive is an omni-channel DSP that uses real time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.
Today’s audiences are fragmented. While advertisers once were able to place a TV buy during prime time and reach 80% of an audience, that’s no longer reality. Consumers are cutting the cord more now than ever in history. We all have the opportunity to choose more platforms for media consumption than even five years ago, and our attention spans are notoriously short now.
What is Real-Time Bidding?
Real-time bidding (RTB) is the buying (and selling) of online ad impressions in real time through an auction that occurs in the time it takes a webpage to load. The auction occurs through sellers (SSPs) and buyers (DSPs) and facilitated on an ad exchange, or marketplace. Each impression that meets the target audience criteria is bid upon and purchased individually. Please note: All programmatic is not in real time, but all real time bidding is programmatic.
What is Programmatic Advertising?
Programmatic ad buying refers to the use of software (a DSP) to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Programmatic is an extremely efficient method to purchasing ad inventory.
What is a Demand-Side Platform?
A Demand Side Platform (DSP) is automated buying software that advertisers leverage to access digital advertising inventory directly from sellers (Supply Side Platforms, or SSPs), removing the middleman. DSPs target people, and ad inventory that can be purchased through a DSP includes banner ads on the web, mobile web, and in-app; connected TV, audio, native, and more.
Who should choose Adomotive and why?
Companies that want to launch targeted omnichannel digital ad campaigns at scale. Ad agencies with no media buying experts, in-house corporate agencies, small, medium, and large businesses, and any organization who wants to test digital media but doesn’t know how. If you already have a plan, we are happy to activate it. If you need a plan and activation, we will deliver both. Adomotive’s team has over 15 years’ experience in the digital media space, and 5 years driving programmatic results. We value transparency and efficiency, guaranteeing our clients’ money will be well spent reaching their target audiences where they are, regardless of channel or mode of media consumption.
We Take Pride In Our Numbers Since 2021
30
Combined Years of Experience in Digital Media
10
Years of Experience in Programmatic Results
1B
Impressions Served
230M
Video Completions
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1.3M
Clicks​