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Programmatic advertising accounts for 82% of digital ad spending, making it a staple in digital. Here's why brands should consider it!

Digital advertising has changed. In the past, display ads were the best way to promote products online. Now, in addition to banner ads,...

There are distinct differences between Programmatic Advertising and Google Display Advertising - let's dive in!

As digital marketers, we often get asked by clients what we recommend they should spend.

For any campaign to be effective, you must establish well-defined goals - key performance indicators.