Jan 18, 20232 min read5 Reasons to Prioritize Programmatic Advertising for Your Business Programmatic advertising accounts for 82% of digital ad spending, making it a staple in digital. Here's why brands should consider it!
Oct 13, 20222 min readNative Ads vs. Display Ads: The DifferenceDigital advertising has changed. In the past, display ads were the best way to promote products online. Now, in addition to banner ads,...
Sep 7, 20222 min readHow Is Programmatic Advertising Different From Google Display Advertising?There are distinct differences between Programmatic Advertising and Google Display Advertising - let's dive in!
Jul 15, 20222 min readWhat’s The Minimum Spend Recommended For Programmatic Advertising?As digital marketers, we often get asked by clients what we recommend they should spend.
May 19, 20222 min readThe Importance of KPIs in Data MeasurementFor any campaign to be effective, you must establish well-defined goals - key performance indicators.