5 Reasons to Prioritize Programmatic Advertising for Your Business

There is no better time than now to get into programmatic advertising. In 2022 alone, approximately 781 billion dollars were spent on programmatic advertising. This number is expected to grow in the coming years, and 885 billion will be spent by the end of 2024. Programmatic advertising accounts for 82% of digital ad spending, thus making it a staple in digital marketing. Here are 5 reasons why you should consider programmatic advertising.

1. Enhanced Audience Reach

With programmatic advertising, you can reach more people with less money. CPMs for programmatic tend to be a lower cost than other ways of advertising. Programmatic advertising also reaches those beyond Google and social media platforms. Programmatic advertising offers display, native, video, audio, and CTV/OTT. Businesses will often see an increase in reach efficiency with programmatic campaigns.

2. Targeting Capabilities

Programmatic advertising offers many targeting abilities fit for your business. Programmatic offers audience targeting, behavioral targeting, contextual targeting, geo-targeting, retargeting, cross-device targeting, and more.

3. Creative Formats

Programmatic advertising offers many different types of creative formats to fit your business needs when it comes to advertising. This is a huge benefit as you can run tests to see what format has the highest ROI for your campaign. Formats that are accepted with programmatic advertising include:

• Audio and companion banners

• CTV

• OOH

• Display

• Native

• Video

4. Real-Time Bid and Optimization

A major benefit of programmatic advertising is the real-time marketing that takes place. Real-time bidding (RTB) is an automated process to place bids for programmatic campaigns. This is an advantage for speed and efficiency. RTB and optimizations also allow advertisers to make changes as soon as a campaign launches. This will boost the performance of your programmatic campaign overall.

5. Reduced Ad Cost

Programmatic advertising is known for ad effectiveness, which comes at a reduced cost. Most programmatic media is a fraction of the cost of direct or manual buys. This is due to programmatic being sold on CPM (cost per thousand impressions) instead of CPA (cost per action), CPC (cost per click), and more. The average CPM for a national campaign with limited targeting can range from $.50 to $3 CPMs.

With the ability to create and manage various marketing programs, programmatic can help boost your sales and improve the efficiency of your marketing efforts. A clear understanding of your objectives can help you make informed decisions and deliver a successful campaign. If you're interested in learning more about how programmatic advertising can help boost